While driving somewhere, either out of town or to the workplace, we come across different signs each of them conveying us a different message. Some of them give us directions to the nearest store or café while some of them are road signs indicating us the speed limit or other traffic rules. A walk to a grocery store and you will come across different signs giving us the details of their opening hours and also new deals and sales. How difficult and tiring would it had been to find a restaurant or café at night in a new place if it was not for the lightbox signs. We come across different signs during our day, each one of them for a different purpose, to promote, to display, to identify or to give directions or raise safety awareness. They help us to reach our destination without getting lost or reach our goal of growing our business more by getting more recognition by the people. Let’s have a look at the purposes that lightbox signs or signage are serving us.
Giving the directions
None of us can imagine going out of town for the first time and having no directional light box signs in Melbourne on the way. The directional signs are not just used to give the directions to some store or another town, they are also necessary for vast locations as shopping malls, grocery stores or hospitals, making it easier for visitors and customers to get to their destined locations and less likely to get lost in there.
Ensuring the safety
The most important purpose that signs serve us it to ensure our and others safety by indicating when to slow down our speed when to stop or get conscious of the hazardous conditions on the road beforehand. Moreover, the directional signs also serve as the source non-verbal communication between the drivers, which ensures the safety of all of us.
Advertising and marketing
If you have opened up a new business and want people to know about your business, then you need something eye-catching to attract people’s attention. For this purpose, what could be more enticing then lightbox signs that not only attract attention but are also more visually appealing at night after you have closed your doors for the day. Signs are the silent salespersons of your business; however, their location plays a key role in this regard. Thus, signs can help you to recognize your business and reach your goal in less time.
Temping the customers
Your window display signs are the invitation to the passerby, tempting them to come inside and get rid of their curiosity.